Chris Hesburgh

About Chris Hesburgh

I love getting to know clients, partnering with them, learning what they need to succeed, and collaborating with teams to drive growth.I have worked with a diverse portfolio of clients in categories that include Beverages (Soft Drinks, Sports Drinks, Energy Drinks, Wine and Spirits), Confections (Candy/Gum), Consumer Packaged Goods/CPG, Foodservice (Fast Food/Quick Service, Casual Dine, Bars and Restaurants), Travel and Leisure (Hotels, Resorts, Airlines), and Sports (NASCAR, NBA, Olympics).My areas of expertise including Consumer Promotions, Brand Advertising, Demand Generation, Direct Marketing, Broadcast TV, Radio, Print, Shopper Marketing, Sweepstakes, On-Premise and Off Premise Merchandising, B-to-B Marketing, Marketing Automation, Employee Incentives, Web-to-Print, Ad Builder, Integrated Marketing, Business Development, Event Marketing, Branding, Couponing, Digital Media, Social Media, Search Engine Optimization/SEO, Paid Search, SAAS, Brand Planning, Consumer Research, Local Marketing, Loyalty Marketing, Brand Building, Sports Marketing, Sports Sponsorship, and Merchandising Excellence.My roles have included, Executive Leadership, Cultural Development, Sales and Marketing, Management, Brand Positioning, Client Service, and Client/Account ManagementMy skills include Account Management, Client Service, Brand Development, Promotional Planning and Execution, Marketing Communications, Sales Support, Business Development, Solution Development, Event Planning, Revenue Planning, and Team Building.I have proven results in Revenue Growth, Product Development, Product Innovation, Client Growth, Leadership, Organizational Development.Consumer Promotions|Brand Advertising|Demand Generation|Direct Marketing|TV|Radio|Print|Shopper Marketing|Sweepstakes|B-to-B Marketing|Marketing Automation|Ad Builder|Integrated Marketing|Business Development|Event Marketing|Branding|Couponing|Digital Media|Social Media|Search Engine Optimization|SEO|Paid Search|

Experience

1. Head of Midwest Shopper Marketing

   Reyes Coca-Cola Bottling

   Jan 2020 — Present · Niles, IL, US

   Lead all national and local shopper marketing for our major retailers, including Walmart, Jewel, Kroger, Cub, HyVee, Meijer, and Festival Foods- Strategic joint business planning and annual planning- Develop and execute pillar marketing, local marketing assets, innovation launches, sustaining activity-Omnichannel activation through the digital path-to-purchase. eCom, digital, social, influencer-End-to-end development from insights, ideation, creative activation, selling stories, execution planning, and post-program analysis- Primary contact with Coca-Cola North America shopper marketing Center Of Excellence- Work directly with Coca-Cola North America brand teams on customer-specific brand initiatives

Education

• University of Notre Dame

  Bachelor's degree, Business

Skills

• Customer Insight
• Analytics
• Interactive Marketing
• Customer Relationship Management (Crm)
• Direct Mail
• Advertising
• Management
• B2b
• Direct Marketing
• Brand Developement
• Lead Generation
• Strategy
• Promotions
• Shopper Marketing
• Brand Development
• Creative Strategy
• Leadership
• Business Development
• New Business Development
• Digital Marketing
• Relationship Marketing
• Marketing
• Brand Management
• Marketing Strategy
• Product Marketing
• Strategic Planning
• Brand Architecture
• Integrated Marketing
• Social Media
• Sports Marketing
• Sponsorship
• Brand Loyalty
• Brand Stewardship
• Digital Strategy
• Strategic Partnerships
• Marketing Communications
• Crm