Chris Heiby
Senior National Account Manager Kroger @Barcel USA
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WORK HISTORY
Senior National Account Manager Kroger @Barcel USA
Louisville, KY, US
Lead sales strategy for Barcel USA’s total portfolio, including DSD and warehouse business at Kroger.Lead the creation, presentation, and execution of brand promotional plans to achieve key business goals. Own and manage sales plan to ensure line of sight sales goals and potential gap opportunities. Maximize trade calendar, budgets, and revenue.Oversee distribution execution, new item introductions, schematic implementations, and promotional activities. Maintain communication with Kroger category management on all sales, reviews, POG\'s, and promotional opportunities. Manage trade spend and accrual funds, ensuring optimal use to maximize profitability. Work with the Omni team to align and define strategies and programs to drive and achieve e-comm internal and external KPIs. Responsible for leading, developing, and motivating a group of 4 customer sales managers calling on the divisions, fostering alignment with company values and objectives. Collaborate cross-functionally with internal teams to ensure strategic alignment and seamless execution of business initiatives. Work closely with planning support, product & pricing maintenance analyst, and field support to ensure seamless in-store execution. Responsible for communication with internal sales/field teams and distributor teams
EDUCATION
Louisiana Tech University
Bachelor’s Degree
ABOUT CHRIS HEIBY
As a Key Account Manager at Advantage Solutions, I leveraged my extensive experience in sales, marketing, and technology to manage key accounts for Kroger and other pioneering companies. I have a proven track record of driving business growth, improving processes, and enhancing customer satisfaction. With over 25 years of experience in the food industry, I have held leadership roles at Graeter\'s Ice Cream and Blue Bell Creameries, where I oversaw sales, operations, inventory, staffing, and routing across multiple states. I am passionate about building strong relationships with clients and end users, and I have successfully brought new products into Kroger stores and improved delivery efficiency. I hold certifications in professional selling and broker management, and I am always eager to learn new skills and technologies to stay ahead in the competitive market.
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