Chris Healy

About Chris Healy

Strategic marketing leader and coach with 13 years of experience in directing cross-channel performance and brand marketing initiatives that drive awareness, consideration, acquisition, engagement, conversion, and ROI. Skilled in cross-functional collaboration, data analytics, generating actionable insights, agency relationship management, budget planning, and effective communication. Expert knowledge in paid media, conducting tests, and media mix optimization. Demonstrated success in maximizing revenue using both digital and offline channels.

Experience

1. President Director of Marketing

   Roots & Crown Marketing

   Oct 2023 — Present · Richmond, VA, US

   Drive marketing strategies, brand development, paid and owned media, and analytics. Develop value propositions, engaging content, journey maps, advertising strategy, measurement plans, and sales tools- Conduct market research for client industries, identifying emerging technologies, competitor activities, and market dynamics that inform data-driven decisions and improve effectiveness- Guide the selection and implementation of growth and retention performance metrics, including developing measurement frameworks, benchmarks, and optimization plans to drive revenue- Analyze client data and budgets, and identify operational changes to drive efficiency and impact- Develop brand packages, including name, logo, strategy, rollout timelines, and sales collateral- Craft materials for investor relations, including strategy presentations and forecasted return.

Education

• University of North Carolina at Chapel Hill

  Bachelor of Arts

Skills

• Media Planning
• Comscore
• Media Tools
• Doubleclick
• Digital Media
• Media Buying
• Simmons
• Digital Strategy
• Kantar
• Interactive Advertising
• New Media
• Digital Marketing
• Social Media
• Dart for Advertisers
• Advertising
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Final Cut Pro
• Final Draft
• Logic Pro