Chris Frericks

About Chris Frericks

After 20 years, there aren\'t many problems that I haven\'t help CPG/retail brands solve. I\'m a results-oriented sales leader across B2B tech and Marketing services. As the Vice President of CPG Media Sales at Vestcom I\'m excited to partner with brands on sales closure strategies. We\'re growing a team that helps connect with consumers and drive sales in-store. I lead GTM strategy for our national CPG business, developing a team and enabling success behind product expansion. Our media business is in growth mode and I\'d be happy to connect to share more if your brand is struggling with lower funnel sales conversion or the need to win at the shelf.

Experience

1. VP of Sales, Cpg Media Team Lead

   Vestcom

   Jan 2026 — Present

   Helping brands WIN at the store shelf - which is the most under-utilized advertising platform available to marketers! In-store media reaches 100% of the customers brands attempt to reach through various retail media platforms and makes all upper-funnel advertising perform that much better by driving sales closure.

Education

• Xavier University

  Master of Business Administration - MBA, Business Administration and Management, General

  2009 — 2010

• University of Cincinnati

  Honors-PLUS Full Academic Scholarship (Finance and Marketing Double Major)

  2003 — 2007

Skills

• Marketing Research
• Customer Insight
• Shopper Marketing
• Leadership
• Brand Equity
• Competitive Analysis
• Consumer Products
• Management
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy