Chris Ford

Co-founder - Data & Optimisation @Forj Digital Ltd

Shrewsbury, GB

Turning Data into Action at FORJ DigitalAs a founding member of FORJ Digital, my role is all about helping brands make smarter decisions through data, analytics, and digital experience optimisation. From tracking and measurement to testing and user insight, I ensure we’re not just launching campaigns—we’re learning from them, too.With a background that spans analytics strategy, CRO, and customer journey analysis, I bridge the gap between data and action. At FORJ, that means building meaningful reporting frameworks, uncovering conversion opportunities, and continuously fine-tuning digital experiences to drive better outcomes.I believe great marketing doesn’t guess—it listens, tests, and evolves. Whether it’s setting up robust analytics implementations, running A/B tests, or mapping performance against business goals, my mission is to help our clients grow through clarity, insight, and experimentation.