Chris Farmer
- Role
- Regional Director, Market Intelligence at PulteGroup
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Chris Farmer
Proven passionate, dynamic leader, and strategic advisor with over 30 years of expertise…
Experience
Regional Director, Market Intelligence
Oct 2020 — Present
Consumer insights director and specialist managing development and implementation of market research analytics and strategy for Greater Chicago / Northern Indiana market. Focus on helping drive strategic development and deployment providing essentials on how to most effectively reach targeted consumers. Markets covered represent approximately 500 units or $280 million in revenue. Major responsibilities include:(1) Creation, development and implementation of annual strategic plan for each market specifically defining where, what and when to deploy new home communities hitting annual business plan objectives.(2) In-depth research, development and narrative generation directly associated with 20+ annual feasibility studies related to new communities, currently active communities and re-positioning of challenged existing communities.(3) Corporate-directive task-force team member on diverse projects providing input related to consumer segmentation, consumer research and product development.(4) Acting member of the division operating committee helping to develop and manage the overall business strategy and plan ensuring adherence to annual financial objectives.(5) SME mentor providing guidance, training and consultation to new employees in the specific strategy and market intelligence discipline.
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