Chris Faldetta

About Chris Faldetta

Senior Brand Strategist and Integrated Marketing Communications Specialist with experience bringing insight and creative thinking to both Fortune 100 companies and small startup brands in the US and globally. I’m passionate about uncovering the magic of brands, hunting down insights found in data and culture and identifying breakthrough ideas to stimulate brand growth. My career is a hybrid of both client and agency experience. I\'ve acted as a conduit between brand and agency, translating business strategy to brand strategy and information into inspiring insights. I\'ve managed agency relationships, collaborating with teams to optimize and amplify ideas. And, I\'ve worked with client teams to create the right strategic springboard to get to great work.Highly experienced in/with:Brand Fundamentals - Brand Identity, Brand Foundations, Positioning, Brand/Portfolio ArchitectureConsumer Understanding - Insights Development, Segmentation, Qual/Quant, Creative WorksessionsInnovation - Concept Development, Ideation, Consumer Co-CreationActivation - Creative Brief Writing, IMC Planning

Experience

1. Global Lead, Integrated Marketing Communications

   ADM

   Jun 2020 — Present

Education

• Roosevelt University

  Master's degree, Integrated Marketing Communications

• Loyola University Chicago

  Bachelor of Science (BS), Marketing

Skills

• Marketing Research
• Branding
• Market Research
• Integrated Marketing
• Concept Development
• Brand Positioning Strategies
• Digital Marketing
• Creative Strategy
• Brand Equity
• Brand Development
• Marketing Strategy
• Digital Strategy
• Strategic Planning
• Brand Architecture
• Project Planning
• Marketing
• Brand Strategy
• Strategy
• Customer Insight
• Consumer Insight
• Consumer Package Goods