Chris Edwards
Principal Analytics Manager @Aviva
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WORK HISTORY
Principal Analytics Manager @Aviva
London, GB
Lead the Insurance, Wealth & Retirement (IWR) team within Customer Science, embedding data, analytics, and real-time decisioning into marketing and strategic planning.• Direct analyst resource allocation across 20+ agile squads, aligning analytics support to business priorities across five business units.• Partner with senior leadership to embed data in strategic planning, define KPIs, and improve customer engagement.• Oversee the design and delivery of predictive models and real-time decisioning to power all marketing campaigns, ensuring a consistent measurement framework.• Achieved measurable uplift in marketing ROI through targeted engagement strategies.
EDUCATION
Birkbeck, University of London
BSc Business, Business
SKILLS
ABOUT CHRIS EDWARDS
I lead analytics and data science teams that make commercial decisions smarter. 15 years…
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