Christopher Diaz

About Christopher Diaz

Dynamic Live Events Director with 20+ years of experience building world-class concert venues and curating unforgettable music and pop culture experiences across Los Angeles and New York. From revitalizing The Roxy Theatre (recognized by LA Weekly) to booking national acts at venues ranging from 300 to capacity, I bring a rare blend of creative vision, operational leadership, and talent strategy. Whether building teams from scratch, scaling events, or negotiating talent deals, I deliver excellence with calm confidence.

Experience

1. Director, Booking & Programming

   The United Theater on Broadway

   Jun 2025 — Present · Los Angeles, CA, US

   Leading talent strategy and programming for a historic, 1,647-seat Spanish Gothic–style theater in DTLA, preparing for its 100-year anniversary (Oct 2027–Oct 2028).• Developing aggressive, artist-friendly deal structures to attract top talent and drive multi-night sellouts.• Balancing co-promoter partnerships and long-term growth strategy.• Overseeing marketing firm RFPs, brand identity development, and centennial campaign execution to position The United Theater as a premiere LA destination for live music, comedy, and cultural programming.

Education

• Loyola Marymount University

  Bachelor's degree

  1999 — 2003

• St. Francis High School, La Canada, CA

  High School Diploma

  1995 — 1999

Skills

• Music Industry
• Event Management
• Talent Booking
• Music
• Event Planning