Chris Deshon
Sales & Marketing Executive | Senior Living Growth Expert | Coaching Teams to Win in Business, Athletics, and Life
- Role
- Regional Director of Sales and Marketing at Anthem Memory Care
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Chris Deshon
Senior Sales & Marketing Executive with 15+ years of success driving occupancy growth, revenue optimization, and brand integration in senior living and healthcare. Recognized for leading high-performing teams, streamlining CRM adoption, and delivering strong results across multi-site portfolios.Passionate about mentoring people and building strategies that achieve measurable growth. For 25 years, I’ve also coached youth wrestling—instilling discipline, resilience, and teamwork both on the mat and in the workplace.
Experience
Regional Director of Sales and Marketing
Jan 2022 — Present · US
Directed sales/marketing transitions for 15 community acquisitions across 7 states, driving an average 17% occupancy growth.Boosted conversion metrics: Inquiry-to-Tour from 24% to 38%, Tour-to-Move-In from 27% to 43%.Led all aspects of brand integration, CRM/data management, and reputation initiatives.Collaborated with operations and clinical teams to ensure cohesive regional strategies.Managed regional sales budgets and delivered strategic insights through executive reporting.
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