Chris Davis
VP Content Innovation @Key Media
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WORK HISTORY
VP Content Innovation @Key Media
Toronto, ON, CA
Edit, refine, and finalize 40+ long-form articles monthly across flagship B2B publications, including Mortgage Professional America and Insurance Business.Maintain a 60/40 quote-to-commentary ratio, ensuring journalistic integrity while preserving author voice.Transform first-draft submissions into polished, SEO-optimized features ready for digital publication.Collaborate with journalists, industry leaders, and executives to develop content that addresses critical trends in insurance, mortgage, and financial services.Ensure editorial consistency across global markets, adapting content for professional audiences in the US, Canada, UK, and APAC.Contribute to strategic content planning, shaping story angles that drive audience engagement and elevate thought leadership.Lead & modorate industry roundtables, panels and webinars
EDUCATION
London Metropolitan University
BA Hons, Instrument Technology
SKILLS
ABOUT CHRIS DAVIS
I’m a senior B2B editor and storyteller with 20+ years shaping content across insurance, mortgage, wealth, HR, legal, and fintech sectors. My specialty lies in polishing first-draft articles into publication-ready features that balance authority, clarity, and voice — ensuring every story resonates with readers and stakeholders.I work at the intersection of journalism and business, transforming technical and complex subjects into hard-hitting, SEO-optimized narratives that engage professionals and drive conversations. My editorial focus is on accuracy, structure, and punchy delivery, maintaining a 60/40 quote-to-commentary balance that elevates expert voices while keeping content crisp and accessible.Today, I help financial professionals, brokers, and thought leaders amplify their insights through profiles, features, and thought leadership content that informs, persuades, and connects.I’m always open to connecting with professionals who want their stories told with impact, or who share a passion for editorial excellence in B2B media.
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