Chris Wilson
CDO/CMO: Proven marketing, e-commerce and IT leader at premier consumer product brands
- Role
- Operating Partner at Blackford Capital
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Chris Wilson
Passion for recruiting, developing and leading empowered, collaborative, high-performing teams. Steadfast commitment to a workplace culture rooted in core values of integrity, transparency, empathy and accountability. Adept at breaking through internal silos to build the foundations that enable and sustain cross-functional digital transformations. Track record of driving rapid, profitable growth through customer-focused innovation, delivering seamless experiences across all touch points. Broad and balanced skill set spanning marketing, e-commerce, technology, data science, merchandising, creative, finance and operations.IT and executive management expertise:• E-commerce P&L responsibility for websites ranging from $120 million to more than $1 billion in annual revenue• Multiple cloud platforms and Platform as a Service (PaaS) initiatives• Large-scale application migrations that leveraged code containerization for scalability• Open source software implementations on an enterprise scale• Conversion Rate Optimization (CRO), PPC Advertising and SEO• Data Science leadership, including media mix analytics and advanced marketing attribution• Co-locating the business and IT teams to break down internal silos and facilitate greater collaboration• Deep experience in both global and Asian / Japanese markets Core Competencies: General Management; P&L Ownership and Management; Customer-Focused Digital Transformation; E-Commerce Growth; Omni-Channel Organizational Transformation; Digital and Direct Marketing; Data Science and Predictive Analytics; Marketing, CRM, and Brand Management; Strategic Planning; Strategic Partnerships and Sponsorships; International Expansion and In-Country Leadership; Organizational Development; Operational EffectivenessEmail: r••••••••@gmail.com
Experience
Operating Partner
Apr 2021 — Present · Boston, MA, US
Education
Bowdoin College
BA, Physics, Philosphy
Duke University - The Fuqua School of Business
MBA
2000 — 2002
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