Chris Creedon
- Role
- Senior Director - Global Marketing and R & d at Calumet
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Chris Creedon
Proven Marketing & Business Development Executive who brings deep consumer-centric…
Experience
Senior Director - Global Marketing and R & d
Feb 2018 — Present · Dallas-Fort Worth, TX, US
Following acquisition of TruSouth Oil and TruFuel by Calumet, appointed head of global marketing and R&D in February 2018 on the Performance Brands Leadership Team. Led development and execution of business and brand strategies resulting in successful turnaround of brands Royal Purple and Bel-Ray while continuing to lead accelerated growth of TruFuel, which has achieved a 60% CAGR since national availability in 2012. Currently orchestrating the portfolio development of premium electric vehicle fluids and environmentally friendlier bio-based lubricants, led by BioMax. Exceeded EBITDA plan by 24% in 2020, year 2 of 5-year strategic plan.
Education
Tulane University - A.B. Freeman School of Business
MBA, Marketing
1992 — 1994
Tulane University
Bachelor of Arts (BA), English
1982 — 1986
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