Chris Couch
Consumer Insights Lead
- Role
- Consumer Insights Lead, the Giant Company & Giant Food Brands at Ahold Delhaize USA
- Location
- Harrisburg, PA, US
- LinkedIn followers
- 500 followers
About Chris Couch
Accomplished retail professional with 20 years of experience in consumer insights, research, and analytics. Expertise in developing methodologies as needed to answer business questions and turn insights into action.
Experience
Consumer Insights Lead, the Giant Company & Giant Food Brands
Apr 2023 — Present · Carlisle, PA, US
Collect, study, and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support business decisions for The GIANT Company and Giant Food brands, two US-based Ahold Delhaize grocery retail brands with about $15 billion in annual sales-Leads insights team in market research initiatives focused on using customer, sales, brand, industry trends, and other data in statistical analysis-Design and implement qualitative and quantitative research projects including focus groups, interviews, and surveys that yield data required for developing insights to measure customer perceptions and satisfaction
Education
Gettysburg College
Bachelor of Applied Science (B.A.Sc.), Mathematics
1999 — 2003
Skills
- P&L
- Analytics
- Forecasting
- Promotions
- Pricing
- Customer Insight
- Fmcg
- Market Analysis
- Retail
- Direct Marketing
- Crm
- Strategy
- Shopper Marketing
- Customer Analysis
- Income Statement
- Sales
- Merchandising
- Consumer Behaviour
- Marketing Strategy
- Marketing Research
- Market Research
- Analysis
- Competitive Analysis
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