Chris Collins
Regional Manager @Red Wing Shoe Co
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WORK HISTORY
Regional Manager @Red Wing Shoe Co
Los Angeles, CA, US
42 stores; 18 corporate, 24 dealer-owned locations.$74M in annual sales.• Work closely with District Managers to ensure operational excellence, sales growth, and customer satisfaction.• Deliver region revenue growth by achieving front door retail sales and back door wholesale targets.• Partners with Regional Industrial Leadership and corporate teams to develop and implement region and district level industrial inventory strategies with relevant, national, regional and local industrial programs.• Track, monitor, and ensure our defined in-store experience is consistently deployed across all stores.• Develop and manage operating expenses and budgets which include P&L reviews, marketing expenses & investments, labor management model, and other large financial impacts to the region in partnership with Retail Finance. • Responsible for monitoring ongoing adherence to dealer agreements, performing annual dealer agreement reviews and partnering with Region and Corporate Leadership to ensure compliance and to take appropriate actions.• Execute and support the delivery of product assortments and programs including Marketing Campaign, Reputation.com customer reviews, and Local Social Media efforts.• Work with real estate team to build out process on new store opportunities, store buildouts & relocations, and assist District Managers with in-market initiatives tied to these activities.
EDUCATION
Texas State University
BBA, Marketing, Spanish
SKILLS
ABOUT CHRIS COLLINS
An accomplished professional with a passion for driving award winning sales outcomes and fostering a culture of success. My career is marked by a proven ability to consistently deliver year-over-year sales growth through adept talent identification, mentoring, and the cultivation of high-performance teams. I excel in developing and executing business strategies that surpass set goals. My approach prioritizes a people-centric leadership style, ensuring that our team\'s success becomes the cornerstone of our business methods. This commitment, coupled with streamlined processes, consistently yields exceptional results and garners outstanding feedback from customers. I thrive on leveraging these skills to continually push boundaries, driving sales excellence and cultivating client satisfaction.
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