Chris Ching

About Chris Ching

I’m the founder of Electric Enjin, building what we believe will become the leader in eCommerce services and AI-powered conversion products.For 28+ years, I’ve been designing and developing websites and digital experiences (dating back to the late ’90s). Today, that craft is focused on one thing… turning eCommerce websites into measurable growth engines. Conversion rate, AOV, retention, speed, and the kind of UX that builds trust fast.Electric Enjin partners with challenger brands and enterprise teams to build high-converting Shopify, BigCommerce, and headless experiences that don’t just look great, they perform. Strategy, design, engineering, CRO, and production all working together, built to ship and built to scale.In parallel, I’m building CRO Agent, our connected ecosystem of apps designed to cover the full spectrum of conversion. CMS, Reviews, CRM, Search, Optimization, Comparison tools, and Cart, all designed to work together, share insights, and continuously improve outcomes. Each app is useful on its own, but the real advantage is the stack… a system where data and learnings flow between products to automate optimization, remove busywork, and compound performance over time.That’s where we’re headed next: autonomous smart sites. Experiences that don’t wait for quarterly redesigns or manual audits, they learn, adapt, and optimize continuously through AI-powered insights, testing, and iteration.If you’re building a serious eCommerce business and want your website to behave like your best growth channel, let’s connect.

Experience

1. Founder, Creative Director

   Electric Enjin

   Jun 2015 — Present · New York, NY, US

   As Founder & Creative Partner at Electric Enjin, I lead the vision for how we build, optimize, and evolve high-converting eCommerce experiences, with conversion rate optimization at the center of everything. I’m focused on turning websites into performance platforms that look great, move fast, and consistently convert.I partner closely with leadership teams to understand business goals, pinpoint conversion opportunities, and translate insights into digital experiences that drive measurable growth. My approach blends creative strategy, UX, experimentation, and a deep respect for the numbers, because design without performance is just decoration.I’m also the lead visionary and builder behind CRO Agent, our connected ecosystem of AI-powered apps designed to automate and scale conversion improvement across the entire customer journey. CRO Agent spans CMS, Reviews, CRM, Search, Optimization, Comparison tools, and Cart, and the apps share insights to form a unified conversion stack. We’re pioneering the future of autonomous smart sites, where experiences continuously learn and improve rather than relying on one-off redesigns.What I do at Electric Enjin: • Set the creative and strategic direction across client programs and internal products • Lead and oversee CRO programs, from discovery through testing, iteration, and rollout • Run conversion-focused audits and performance reviews to identify high-impact opportunities • Align stakeholders around a prioritized roadmap tied to revenue, AOV, retention, and UX • Guide teams in building and shipping scalable systems that compound results over time

Education

• Saratoga Spring's Senior High School

  High School, Graphic Design

• Marist University

  Bachelor of Science - BS, Digital Communication and Media/Multimedia

Skills

• Social Media
• Marketing
• Marketing Strategy
• Social Media Marketing
• Advertising
• Management
• Strategic Planning
• Sales
• Software Development
• Computer Animation
• Web Design
• Web Development
• Mobile Applications
• Adobe Creative Suite
• Motion Graphics
• Creative Direction
• Digital Media
• Digital Strategy
• Online Advertising
• Digital Marketing
• Creative Strategy
• Interactive Advertising
• User Experience
• Concept Development
• Interactive Marketing
• Integrated Marketing
• Brand Development
• Email Marketing
• Graphic Design
• Online Marketing
• Amazon Web Services (Aws)
• Node.js
• Front-End Development
• Information Architecture
• Webgl
• Three.js
• Business Development
• Business Management
• Search Engine Optimization (SEO)
• Google Adwords