Chris Caniano

Executive Director of Advance Analytics and Loyalty Marketing @MGM Resorts International

Increase production of core direct marketing campaigns by over 20% through advanced modeling, enabling the marketing departments to better target and appropriately value customers driving increase response and a projected $50M+ in incremental EBITDA annually- Development of the M life loyalty program with over 60M members which include increased efficiency of benefits and offerings. Leadership of the redesign efforts currently underway which include both consumer research and detailed review and revision of all benefits being offers- In charge of new launched personalization efforts across all channel for the portfolio encompassing strategy, analytics, execution and business results- Provide the organization actionable intelligence by translating advances analytical approaches to easily understood insights with direct business applications- Driving the evolution of loyalty marketing at MGM through sophisticated analysis coupled with a customer centric approach to drive results. Have been able to deliver over $4M in annual savings with zero measurable customer impact by isolating pockets of reinvestment opportunity.(and much more!)