Chris Bailey
Brand Strategy & Communications | Consumer Researcher
- Role
- Strategy Director at Matchbook Marketing
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Chris Bailey
Wendy\'s 4 for $4. 2-in-1 Shampoo. BOGO Shoes.You\'re probably thinking,\"What do those things have in common?\" and, perhaps more importantly,\"Why the f%*k are they in your biography?\"Fair enough. Allow me to explain.Whether it\'s getting a burger AND nuggets for the same price or an extra pair of Nike\'s at no additional cost, we\'ve all had that moment where you\'re so excited because you just scored a deal. After years of working as a copywriter and dealing with disjointed relationships between creative teams and strategists, I thought to myself,\"Wouldn\'t it be great if there was someone who could speak to both?\" So I decided to become that person.I began my career in marketing at one of the nation’s largest wine and food festivals. When COVID brought live events to a halt, I packed up shop and headed to Indiana to begin my agency career as a copywriter for clients spanning from global tech giants to local art museums. It was here that I realized a wide gap existed between brand strategy and creative teams. While I\'m pretty good at words, I knew I needed training in research, data analysis, and strategic planning Ii I wanted to fill that gap. So I took a detour in my career and headed to The Ohio State University (yes, the \"The\" is necessary) to complete a master\'s degree focused on communication research and message design.Now, I\'m back in action bringing stories to life through compelling brand strategies and thoughtful advertising campaigns. I enjoy tapping into both my academic training and professional experience to be hands-on at every step of the creation process. From consumer research to writing taglines for a billboard, I have the skill to be an active collaborator and a good steward of my clients\' brands.When I do decide to close out of Google Docs, you can catch me breaking a sweat at a CrossFit class, singing along far too loudly at a concert, or discussing pop culture ad nauseum to anyone who will listen.
Experience
Strategy Director
Mar 2025 — Present · Indianapolis, IN, US
Conduct market research to uncover trends, consumer insights, and competitive landscapes-Develop brand strategies, including positioning, messaging frameworks, and tone of voice guidelines-Craft compelling campaign messaging that aligns with brand strategies and target audiences-Oversee content creation, managing AI-generated content, freelance writers, and in-house projects-Collaborate with creative teams to ensure messaging and visuals align with campaign objectives-Present brand strategies, campaign concepts, and messaging frameworks to clients.
Education
The Ohio State University
Master of Arts - MA, Communication and Media Studies
College of Charleston
Bachelor of Arts (B.A.), Communication, Public Relations, Advertising, and Applied Communication
2015 — 2018
Skills
- Microsoft Office
- Social Media
- Customer Service
- Public Speaking
- Leadership
- Microsoft Word
- Powerpoint
- Research
- Project Management
- Teamwork
- Event Planning
- Microsoft Excel
- Photoshop
- Student Leadership
- Time Management
- Communication
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