Chris Murphy
Vice President Marketing
- Role
- Executive Vice President of Sales at True North Brand Group
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Chris Murphy
A great leader is able to not just build a great team but, transfer the energy from failures into exceptional results- Chris WHAT I AM PASSIONATE ABOUT:• Leads the creative vision of innovative market strategies (digital, interactive, experiential, event) based on analysis of product awareness, brand recognition and extensive customer behavior metrics • Recruits, builds and mentors cross-departmental, high performance teams resulting in the flawless delivery of campaigns/launches and a collaborative, winning workplace culture• Excellent skillset in cross-cultural communications and brand strategy within North American, EMEA and Asian markets• Outstanding ability in Executive Relationship Management: maximizes retention rates, portfolio expansion and revenue growth HOW MY EXPERTISE CAN HELP YOU:• 20+ years’ experience in Global Experiential Marketing, Business Development and Portfolio Management for Fortune 500s within Automotive, Tech and Life Science industries • Industry Leader & Visionary: created the 1st digital lead management system for retail/event spaces integrating interactive technologies and highly intuitive consumer data tools to optimize efficiency/ROI • Proven Business Growth Expert (B2B, B2C): identifies and evaluates market trends, industry patterns to create revenue-generating solutions that build greater market share and sustainable, scalable growth• Excellent record of producing award-winning events and activations that fuel record revenue, brand affinity and engagement WHAT SUCCESS LOOKS LIKE WHEN I\'M ON YOUR TEAM:* Grew agency from 175 to 1400 employees, with revenue increasing from $140M to $800M+ annually * Won the Nissan/Infiniti domestic business, 6 years later won global business; worth $70M+ over 3 years * Secured major accounts (PG, Panasonic, Nissan, Life Technologies;) generated $95M+ YOY revenue* Pitched and secured co-branded opportunities with Louis Vuitton, GoPro, Disney, Star Wars* Increased market share by 35% and generated millions of media impressions from major news outlets* Launched 50+ global interactive events and experiential marketing campaigns per yearPARTIAL GLOBAL CLIENT LIST: Nissan, Infiniti, Toyota, Tesla, Honda, Acura, Chrysler, General Motors,Motive Agency, Spinifex Media group, Imagination Design Group
Experience
Executive Vice President of Sales
Jan 2024 — Present · Salt Lake City, UT, US
Education
Trinity College Dublin
English, European History
John Carroll University
B. S. in Marketing and Advertising, Business, Management, Marketing, and Related Support Services
Skills
- Market Research
- Lead Generation
- Online Marketing
- Entertainment
- Direct Marketing
- Advertising
- Event Management
- Digital Strategy
- Mobile Marketing
- Public Relations
- Customer Experience
- Creative Direction
- Strategic Planning
- Brand Architecture
- Integrated Marketing
- Social Media
- Brand Management
- Content Strategy
- Marketing Strategy
- Customer Insight
- Interactive Marketing
- Account Management
- New Business Development
- Corporate Events
- Product Marketing
- Brand Awareness
- Social Media Marketing
- Corporate Branding
- Strategy
- Digital Media
- Interactive Advertising
- Direct Mail
- Crm
- B2b Marketing
- Management
- Marketing Communications
- Creative Strategy
- Trade Shows
- Leadership
- Brand Development
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