Chris Ashworth

About Chris Ashworth

As a Creative Director I thrive on building brands and driving business through ideas and creativity. I’ve been fortunate to have worked on great global brands such as Microsoft, Nike, Adobe, Nokia, Diesel, WeTransfer (and through my personal passions for music and design I’ve worked with bands/artists such as New Order, Michael Stipe (REM) and most recently a project collaboration with Gavin Rossdale from Bush). So what do I love about what I do? I love storytelling and craft. I love reimagining and reinvigorating brands by building on their heritage and re-igniting them with cultural relevance. I love developing brand storytelling that speaks product truth, pulls at your heart strings and turns heads. I love collaborating with strategically-minded people who instinctively know that insights, whether cultural, audience-based or otherwise are what more often than not stimulate great (impactful) creative work. I love the creative process, from developing concepts right the way through to finessing the pixels. I love the challenge of proactively bringing diverse teams together across big organisations to creatively solve hard business problems (like how do you get a billion people on to a new version of Windows inside of 2 years). I love challenging the status quo with ingenuity that\'s articulated constructively and thoughtfully. I’ve come to love presenting on big and small stages and have learnt over time how to pitch in my own way - a way that can hold a room engaged and leave people feeling inspired. I love not being a manager anymore because I actively trained to evolve into a coach - I’ve learnt that it’s a far more effective way to develop a team and those around you. I love leading and developing a team that’s rooted in collective spirit, encourages diverse perspectives and thrives on inclusivity and empowerment. And I love to stay creatively active - it keeps me sharp, feeds into my work and inspires those around me. Instagram: AshworthChris

Experience

1. Creative Director

   Abbott

   Sep 2023 — Present · Seattle, WA, US

   Leading strategic and creative brand development through to creative direction for key marketing campaigns and initiatives in collaboration with a multi-faceted marketing team, in-house creative studio and partner agencies.