Chris A.

Head of Digital Growth Marketing - Emea @Vertex Inc.

London, GB

Digital Marketing Director of B2B SaaS growth for Europe and U.S. by executing demand generation programs that drive MQLs and sales opportunities. Leveraging an Agentic AI approach for marketing strategy and operations, Account Based Marketing at the core to influence B2B traffic via PPC, SEO/SEM, Email Marketing, Social Media, and Programmatic media channels. Acquiring new business from the ICP in UKI, DACH, BENELUX, NORDICS, Southern Europe and U.S. markets.Growth Strategy:Leading and evolving Vertex’s digital growth strategy across PPC (Google & Bing), SEO, Social Media, and Programmatic media and 6sense ABM. Driving innovation through GEN AI Search to elevate audience targeting for acquisition. Embracing chatbot experiences to further drive demand generation and customer retention.Program Development:Building and executing digital programs that impact MQL & SQL volumes for the EU sales team, through Paid, SEO, Social, Content Syndication and email channels. Optimising existing marketing programs to increase quality web traffic and engage the ideal customer profile across Europe.Performance Analysis:Managing MoM / QoQ performance across all digital channels for the UK and German websites, against the KPIs. Conducting data deep dives to identify strengths, uncover areas for development, directly tied to revenue opportunities.Senior Management:Reporting to the VP of Marketing. Collaborating with partner, sales, product teams, agencies, and contractors. A member of the junior vice president marketing team producing cross functional programs in the US and EU for demand generation, to influence the target account buying stages of the ICP to drive pipeline and ROI.Leadership:Providing enriched leadership for the marketing team composed of managers and executives, ensuring alignment of European marketing goals and company-wide objectives. Supporting career development through mentorship and promoting a culture that reflects core values and excellence.