Elaine Chow
Product Designer @Method CRM
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WORK HISTORY
Product Designer @Method CRM
Toronto, ON, CA
Owned the end-to-end redesign of a fragmented, multi-persona service delivery workflow spanning dispatchers, technicians, admins, and customers, directly addressing primary churn drivers. • Led discovery and definition through user interviews, behavioral data, and partner feedback, translating ambiguous problems into a scalable workflow strategy. • Drove 3–4× growth in active companies during beta (from 1–2 to 6–7 consistently) through iterative design decisions validated by usage data. • Achieved 100% activation across all beta accounts, with sustained weekly usage and increasing engagement over time. • Designed workflows that generated 707 total page loads during beta, including a peak of 122 in a single week, the highest recorded usage to date. • Enabled early product-market fit signals, with 43% of engagement driven by a single power user and the top 3 companies accounting for ~70% of activity. • Partnered closely with Product and Engineering to align UX strategy with technical constraints, beta rollout, and long-term platform scalability.
EDUCATION
Sheridan College
Honors Bachelor of Interior Design
University of Toronto
UX/UI Design
Unionville High School
Drama and Dramatics/Theatre Arts, General
Sheridan College
Minor degree in Creative Problem Solving and Innovations
ABOUT ELAINE CHOW
I’m a Product Designer specializing in end-to-end UX/UI design for B2B SaaS platforms. With a background in interior architecture, I bring systems thinking and a strong user-centered approach to solving complex product challenges.At Method, I’ve led the design of core workflows across job management, scheduling, and team management. My work spans discovery through delivery—conducting user research, mapping workflows, prototyping in Figma, vibecoding with Cursor and partnering with PMs and engineers to ship high-impact features. I focus on driving measurable outcomes such as adoption, retention, and workflow efficiency.I’m skilled in UX strategy, interaction design, design systems, and AI-powered prototyping—leveraging tools like Figma, Framer, and AI copilots to accelerate research, iterate quickly, and deliver customer-focused solutions.I thrive in collaborative, agile teams where I can contribute to product vision, improve usability at scale, and craft SaaS experiences that balance business needs with user impact.
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