Charles Mathew
Ecosystem Marketing | Product Marketing | B2B | B2C | Cloud | Analytics | SaaS | Systems | Martech
- Role
- Global Isv Marketing Leader - Zsystems at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Charles Mathew
Over 20 years of total experience in Product Marketing, Performance Marketing, Advertising, Brand Management & Channel Marketing in industries like IT, Consumer Products & AdvertisingInnovation in messaging and campaign has been a key fortePragmatic Institute certified product marketer for Foundations, Market & Launch modules in 2019Expert in Inbound Marketing and customer journey design. Certified by Hubspot in 2016 for Inbound MarketingLoves to bring the agility, emotions and learnings from consumer marketing to B2B marketingWorked across multiple technology domains like Analytics, Cloud, Infrastructure Services & Martech Nominated to the IBM Worldwide Leadership Development Program and was part of the global winning team Runner up in Q3, 2015 for API Management Campaign in IBM World Wide Systems Marketing Innovation AwardI can confidently state that my unique strength as a marketer is in developing a strategy, developing the marketing message and selecting the medium. My experience in each of these areas makes me a well-rounded professional.
Experience
Global Isv Marketing Leader - Zsystems
Aug 2023 — Present · Bangalore Urban, IN
Education
University of Kerala
B.Com, Commerce & Accounting
1994 — 1997
Ecole Nationale des Ponts et Chaussées (Indian Chapter)
MBA, Marketing & Finance
1997 — 1999
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