Chloe Rodgers

About Chloe Rodgers

A creative leader with over 15 years in communications experience, Chloe Rodgers leverages her unique skill set pairing of big-picture brand strategy and data-driven campaign execution to help brands and storytellers create compelling and impactful content. As one of the first five employees of 6AM City, Chloe established the company’s second market — 6AM’s proof of concept product and operational template for scalability to 30+ cities nationwide — and the branded content division of the Client Success Team, which now serves 500+ active advertisers nationwide. SKILLS + LEADERSHIP: Proven creative leader at the forefront of the hyper-local digital newsletter space Compelling brand storyteller with a knack for both editorial development + client relationship management Strong and compassionate team leader, coaching dozens of direct reports to success Substantial experience in collaboration with cross-departments, C-level suite, and outside agencies Extensive experience in interpreting data to measure success, meet KPIs, and further optimize content Proficient in AP Style, email campaigns, Brightspot, Sailthru, social media, and SEO CURRENTLY: As Director of Client Success at 6AM City, I oversee the in-house native content agency of a network of newsletters across the US, reaching over 1.2 million newsletter subscribers each day. I lead branded content strategy, development and distribution for 500+ monthly active advertising clients; distributed via web, email newsletters and social media platforms in 6AM’s 25 (and growing) markets across the country. Our clients include The Motley Fool, Wayfair, Opendoor, MUSC Health, Prisma Health, Publix, Explore Charleston, Visit Greenville SC, Lowes Foods, University of North Carolina Asheville, and more. FOR FUN: In my downtime, you can find me thrifting and sewing for my upcycled, hand-embellished clothing side hustle, Yes No Coco (@yesnococo); tasting new foods; picking up a new read at my favorite local library branch; seeing live music or cozying up at home with my partner and pets (plus a giant cup of coffee).

Experience

1. Director, Client Success Team

   6AM City

   Jan 2023 — Present

   Oversees $3M in advertising revenue for ~200 active advertisers across 25 cities in the US within local and national Client Success Teams at 6AM City (reorganized to combine Branded Content Studio and Account Management departments in Jan.

Education

• University of South Carolina

  Bachelor of Arts

  2008 — 2012

• Griffith University

  Southport, Queensland, AU

  2011 — 2011

Skills

• Expression Engine
• Social Media
• Inbound Marketing
• Squarespace
• Set Styling
• Press Kits
• Ap Style
• Trip Advisor for Business
• Event Planning
• Foursquare
• Twitter
• Mac Os
• Mac Applications
• Facebook
• Ap Stylebook
• Event Management
• Advertising
• Instagram
• Public Relations
• Yelp for Business
• Indesign
• Public Speaking
• Marketing Communications
• Press Releases
• Media Relations
• Facebook Fan Page Strategies
• Google+
• Adobe Creative Suite
• Photo Styling
• Community Outreach
• Mailchimp
• Research
• Blogging
• Vine
• Photo Shoots
• Social Networking
• Photography
• Microsoft Office
• Wordpress
• Constant Contact