Chloe Miller
Communications Manager at Green Mountain Club
- Role
- Communications Manager at Green Mountain Club
- Location
- Burlington, VT, US
- LinkedIn followers
- 500 followers
About Chloe Miller
Experienced writer, editor, digital video producer, and manager adept in strategizing editorial direction for lifestyle video content on established and emerging social media platforms (YouTube, Facebook, Snapchat, TikTok). Experienced in corporate communications strategy, messaging, and content creation for a variety of subject areas.
Experience
Communications Manager
Dec 2020 — Present · Waterbury Center, VT, US
The Green Mountain Club manages, protect, and maintains more than 500 miles of hiking trail in the state of Vermont, including the 272-mile Long Trail, the nation\'s oldest long distance hiking trail. From social media to a quarterly print magazine, I oversee our communications strategy and distribution to ensure increased awareness of the Green Mountain Club and the work we do, increased engagement with the hiking public, and communicating the value of the club\'s work in order to foster membership and development growth.Duties and Accomplishments-Create and distribute brand identity guidelines, from visual identity to messaging and voice-Oversee social media and blog content creation & strategy, working with a network of contributors to broaden reach and perspective-Oversee and execute email marketing strategy to audience of manage and edit a quarterly 24-page print magazine, including a retrospective 100th anniversary special edition in December 2022-Employ analytics-informed strategies to content creation and distribution-Manage advertising and marketing budget and paid media placement-Spearhead internal trainings among staff, seasonal staff, volunteer leadership to foster consistent brand representation statewide-Manage workflow of major peer-to-peer fundraising campaigns and community engagement events-Manage and support Communications Coordinator, interns, and seasonal staff to support Comms department goals-
Education
Trinity College-Hartford
Bachelor of Arts (BA), English Literature and Economics
2010 — 2014
General Assembly
Certification, Digital Marketing
2020 — 2020
Robert Service High School
High School Diploma
2006 — 2010
Skills
- Press Releases
- Microsoft Office
- News Reporting
- Social Media Measurement
- Research
- Writing
- Microsoft Excel
- Powerpoint
- Legislative Research
- Corporate Communications
- Public Speaking
- Editing
- Event Planning
- Photoshop
- Wordpress
- Microsoft Word
- Social Media
- Copy Editing
- Quarkxpress
- Media Relations
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