Chloë L.
Marketing Campaign Manager @Robert Walters
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WORK HISTORY
Marketing Campaign Manager @Robert Walters
Manchester, GB
EDUCATION
The University of Sheffield
Bachelor of Arts - BA, Criminology
Tanglin Trust School
Head Girl (2016-17)
ABOUT CHLOË L.
As a Marketing Campaign Manager at Robert Walters, I plan and deliver multi-channel campaigns that strengthen our brand, attract quality leads, and showcase our recruitment expertise across the UK & Ireland.From implementing SEO strategies that drive record results, to delivering engaging email marketing and targeted automations, to translating market intelligence into valuable thought leadership, I combine creativity with analysis to reach and engage the right audiences - connecting people and opportunities in meaningful ways.I’m lucky to be part of a team that demonstrates how marketing can elevate recruitment and drive real commercial value - deepening relationships between teams, building trust, and amplifying the expertise of our consultants.My work has contributed to record levels of website traffic, leads, and vacancy submissions for the UK and Ireland businesses, turning strategy and storytelling into tangible business outcomes. I’m proud to have led Robert Walters’ first Employee Benefits Guide campaign, and more recently our Finance and Technology Transformation E-Guides - high-performing campaigns that not only deliver valuable market insight but also serve as powerful business development tools for our recruiters, strengthening client engagement and opening new conversations.As part of the Robert Walters AI Trailblazers group, I champion innovation and creativity across our global marketing teams, helping to develop prompt libraries, test new tools, and explore how technology can enhance efficiency and storytelling.Having spent my teens in Singapore, I developed a lifelong curiosity about people, culture, and communication - something that continues to shape how I approach marketing today. My First-Class Criminology degree (BA) from a Russell Group university strengthened my ability to research, interpret data, and understand behaviour - skills that underpin my approach to everything from audience targeting, to relationship building. Combined with my background in agency marketing for SMEs, I bring scrappy thinking, creativity, and adaptability to every project.I know the value of rolling up my sleeves and getting stuck in, whether it’s launching a campaign, solving a challenge, or collaborating with others to bring an idea to life. Driven by curiosity and connection, I believe the best results come from teams that are open, ambitious, and not afraid of a little trial and error.
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