Chloé J.
Head of Tech Consultancy @WGSN
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WORK HISTORY
Head of Tech Consultancy @WGSN
London, GB
Leading our tech consultancy proposition globally, delivering primary research, consumer data and CMF forecasts, incorporating our key analysis frameworks. Focusing on growing our business with clients in this very broad and complex category including home, work, personal, transport and of course the tech-verse. Defining how our consultancy can enable clients to innovate with purpose and supporting the delivery of global tech research.
EDUCATION
Multiverse
Data Apprentice Level 4, Data Analysis & Science
University of Brighton
Bachelors Degree, Fashion Design & Business
Croydon Sixth Form College
Foundation Diploma in Art & Design, Fashion
ABOUT CHLOÉ J.
Chloé works to improve brand experiences by combining strategy and design research to implement across all brand touchpoints. Chloé leverages multiple research methodologies in consumer, market insights and design trends for global clients across consumer electronics, retail, beverage, automotive, interiors and hospitality. Chloé’s background in strategy and industrial design informs deliveries for actionable recommendations, having worked closely with Asia born EV brands to Global drinks businesses to define a brand\'s future vision. A passion of Chloe’s is the continued discovery of Colour as a transformative tool tailoring perceptions, communicating meaning and enhancing offers. Core Skills:> Qualitative Research methodologies > Build and maintain relationships with key clients > Scoping and pitching, understanding client\'s goals and identifying opportunities > Workshop facilitation, presentations and public speaking > Broad understanding of socio-cultural trends; lifestyle, consumers, aesthetics > Independent research – competitor audits, benchmarks, design, qualitative research analysis
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