Chloe Forster-Coleman
Marketing Lead @Sky
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WORK HISTORY
Marketing Lead @Sky
London, GB
Lead the Sky Cinema marketing team, cross-functional teams, stakeholders and external partners to deliver 360 TTL campaigns across the UK & Europe. Develop insight-led annual marketing strategies (through the funnel and customer lifecycle), quarterly marketing plans and KPIs. Line manage teams, including coaching and appraisals.Key achievements include:• Led Sky\'s first pan-European campaign for the launch of Sky Cinema\'s first new proposition change in partnership with Paramount+• Led Sky Cinema\'s Christmas 2022 campaign driving uplift across all brand metrics and sales targets• Delivered Sky Cinema\'s annual marketing strategy 2025
EDUCATION
Squared Online (Digital Marketing)
University of East Anglia
English and American Literature, Literature
SKILLS
ABOUT CHLOE FORSTER-COLEMAN
Marketing professional experienced across mobile phones, broadband, entertainment (film, TV and OTT), and charity. A successful record of launching new products and propositions to market.• TTL marketing strategy, planning, campaigns and partnerships• Creative eye coupled with commercial acumen• Ability to analyse data and determine insights• Management of agencies, partners & c-suite stakeholders• Annual budget management (production and media)• Lead and manage teams (GPS, coaching and appraisals)
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