Chloee Thuy-Vu P.
Director of Marketing | B2B SaaS | Demand Gen, GTM, Pipeline Growth | eCommerce & Amazon
- Role
- Director of Marketing at Gocious
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About Chloee Thuy-Vu P.
I lead marketing strategy and go-to-market execution across B2B SaaS and eCommerce, focused on driving pipeline, revenue, and scalable growth.My background spans building and scaling DTC channels from the ground up, including growing multi-million-dollar eCommerce businesses and achieving 150%+ YoY DTC growth. I’ve led integrated marketing across paid media, lifecycle, and marketplaces, while aligning marketing, operations, and sales to improve performance and execution.Now, I lead marketing for a B2B SaaS platform focused on product roadmap and portfolio management, bringing a performance-driven approach to demand generation, positioning, and pipeline growth.I focus on: • Demand generation and pipeline growth • Go-to-market strategy and positioning • Paid media, lifecycle, and conversion optimization • eCommerce and Amazon channel growthMy experience includes Shopify Plus, Amazon (FBA/MCF), NetSuite ERP, and complex system integrations, along with hands-on execution across Meta, Google, TikTok, and lifecycle platforms like Klaviyo and Attentive.I’m both strategic and hands-on, working cross-functionally with Sales and Product while stepping in where needed to improve performance and drive results.Industries: CPG, beauty, wellness, sports/outdoor, consumer tech
Experience
Director of Marketing
Mar 2026 — Present · US
Leading marketing strategy and go-to-market execution for a B2B SaaS platform• Building and scaling demand generation programs to drive pipeline growth• Partnering with Sales and Product to align messaging, campaigns, and customer insights
Education
California State University, Fullerton
Bachelor's degree, Business Administration and Management, Concentration in Marketing & Minor in Psychology
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