Chloe Choi
Product Marketing Intern @Westman Atelier
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WORK HISTORY
Product Marketing Intern @Westman Atelier
New York, NY, US
Conduct competitive analysis to benchmark pricing, packaging, and positioning for new product development, informing strategic decisions for upcoming launches- Drive product launch execution by coordinating timelines, maintaining the Master Calendar/Product Item Master, and developing launch toolkits with key assets, copy, and information for cross-functional teams and retail partners- Analyze category trends and competitive brand activity using DAASH and internal reporting tools to generate insights that support data-driven product marketing and retail activation strategies.
EDUCATION
Colby College
Bachelor of Arts - BA, Government & Economics; Concentration in Financial Markets
New York University
Bachelor of Arts - BA, Economics & Marketing; Data Science Minor
Horace Mann School
High School Diploma
ABOUT CHLOE CHOI
Senior at NYU with experience in global 360 marketing, product development, and e-commerce across leading luxury and prestige beauty companies. Highly analytical with a strong consumer-centric approach, I am passionate about driving sustainable global growth by using data-driven insights to inform brand strategy, identify innovation opportunities, and support cross-functional launches from concept to 360 activation.
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