Chloe Yoojin Yi
Creative Strategy @Snap
- Role
- Creative Strategist at Snap Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Chloe Yoojin Yi
Hi! I\'m Chloe and I\'m a passionate marketing professional with a creative flair for connecting users to the right product for their everyday use. As a marketer, the question that I\'m always faced with is \"How can we resonate better with our audience?\",\"What does this ad communicate?\", and most importantly,\"How are we going to positively impact the customer experience while still attributing to the bottom line of the business?\". I think we\'re entering a different era in marketing, where thumb-stopping ideas aren\'t cutting it anymore. It\'s all about how we can effectively solve a user\'s problem, why the service we\'re offering is better than what the rest of the world is using their marketing dollars on, and how the relationship between a customer and a brand can be symbiotic and meaningful.Connect with me if you love talking about the latest social media trends, the ad that convinced you to buy something (and you actually like it), or to share which TikTok audio plays in your mind rent-free!
Experience
Creative Strategist
Mar 2025 — Present
Education
University of California, Irvine - The Paul Merage School of Business
Bachelor of Business Administration - BBA
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