Chloe Wilk

Head of Customer Intelligence @Vypr

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Head of Customer Intelligence @Vypr

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I lead the research proposition at Vypr where we empower our customers to make better decisions and winning products. As a former client at M&S I have seen the impact our services can have in reality - democratising insight in organisations and driving empirically-driven decision making. My team (Customer Intelligence) is accountable for the following, ensuring Vypr provides scalable, accurate and impactful market research rooted in System 1 response- Customer training and support on best practice and Vypr platform adoption- Off-platform solutions such as advanced capabilities and managed services- Advisory to the business on methodology, insight execution and industry expertise- Partnering with our Product team to shape our platform\'s roadmap and define great UX for customers- Work with Marketing to put customer needs and research excellence at the heart of communications- Sales enablement for our Customer Growth and Sales colleagues, equipping them to provide the best service possible to our customers e.g. new methodology development, credentials materials and in-house training to enhance colleague expertise

EDUCATION

2004 — 2007

The University of Manchester

BA (Hons) Economics & Politics

SKILLS

CategorizationCoachingQuantitative ResearchMarketing StrategyRetail Category ManagementMulti-Channel MarketingSegmentationCustomer InsightProduct DevelopmentMulti-Channel RetailConsumer BehaviourFmcgCategory InsightsDigital StrategyMarketing

ABOUT CHLOE WILK

Strategy | Insight | Customer-obsessive | ex-M&S, Aimia, Dunnhumby

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Chloe Wilk — Head of Customer Intelligence at Vypr in London, GB | Unifers