Chloe W.
Miracle Miles DTC Offline GM
- Role
- Dtc Offline General Manager at Miracle Miles Group Inc.
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Chloe W.
Award-winning fashion designer with a Bob Mackie Design Award, educated at FIDM, FIT…
Experience
Dtc Offline General Manager
Jun 2024 — Present · New York, NY, US
Establish an offline infrastructure tailored to the US market within the Chinese cross-border e-commerce enterprise – encompassing strategy & planning, organization structure, end to end operational processes, retail management platforms, merchandise & supply chain operation, IT system & tool support, marketing & research, and CRM.• Lead and manage a cross-functional team of 80+ members across China and the US, overseeing 6 retail stores in New York and New Jersey, as well as supporting teams focused on store opening, merchandising & allocation, retail system & operation supports, marketing initiatives and TikTok live streaming.• Develop and refine an offline retail model specifically designed to the US consumer market, aiming to achieve efficient integration between the Chinese supply chain and US local consumer experience.
Education
Northwestern University
Kellogg Professional Certificate, Digital Marketing
FIDM
AA, Fashion Design Advanced Degree, Los Angeles
Fashion Institute of Technology
BFA, Fashion Design, New York
2002 — 2004
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