Chloe Flowers
Digital Marketing Coordinator @Fox Restaurant Concepts
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WORK HISTORY
Digital Marketing Coordinator @Fox Restaurant Concepts
Email Marketing: Initiated new testing methodologies for email campaigns; responsible for testing and building all emails across 13 brands.Website Strategy: Strategized and implemented homepage and location sliders to enhance user experience and drive engagement.Sales Initiatives: Developed pop-up strategies aligned with sales goals, contributing to increased conversion rates.Design Collaboration: Assisted in the design and execution of marketing materials, including frames.Automation Implementation: Implemented automated email systems via OpenTable to streamline customer communication.Sales Reporting: Conducted detailed reporting and analysis of DoorDash sales to identify trends and optimize performance.Web Analytics: Monitored and reported on slider and homepage click-through rates to inform marketing strategies.SEO Optimization: Improved search engine optimization through targeted web initiatives, enhancing online visibility and trafficMarket Expansion: Actively participated in the street team to introduce and promote new restaurant openings in emerging markets
EDUCATION
Grand Canyon University
Bachelor's degree, business management, minor in marketing
ABOUT CHLOE FLOWERS
I\'m a creative marketer and natural projectmanager who thrives on bringing ideas to lifeand keeping all the moving parts organized.Whether it\'s coming up with campaign ideas, buildingout a process, or digging into the data thatmade a project do well, I’m all in. With abackground in restaurant and hospitalitymarketing, I’ve worked on various aspects of marketing from email campaigns to optimizing for SEO, all the way to helping with new store openings. I always have a focus on creating great guest experiences and keeping things running smoothly behind the scenes, all while learning something new every day.
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