Chloe Peterson

Vice President of Sales & Marketing @Brown and Caldwell

Andover, MA, US

Vice President of Sales & Marketing works closely with Brown and Caldwell\'s Chief Growth Officer to set and execute sales strategy for the firm to achieve year-over-year growth. In this role, Chloe provides leadership and direction for the sales and marketing teams to support the firm’s sales program metrics.Chloe leads the growing the firm\'s national marketing and creative services team by attracting, growing, and retaining best-in-class talent. She is accountable for developing and implementing a new sales team structure to consistently achieve an aggressive capture rate and improve return on investment of BD spending.Key responsibilities include: Co-leading the sales portion of the Annual Business Planning process with the Chief Growth Officer by working closely with Business Unit Sales Leaders and Business Unit Managers in alignment with the new planning model.Setting the annual Company Sales Targets in alignment with Net Revenue targets to maintain growth trajectory.Leading the marketing and creative services team to create winning proposals and presentations that stand out from competitors.Overseeing the integration of sales and marketing efforts to achieve the company\'s growth objectives and ensure effective collaboration between teams.Overall, Chloe plays a crucial role in maintaining a strong sales performance, driving strategic growth, and ensuring the company\'s long-term success.

Emerson College

M.A., Integrated Marketing Communications

University of Massachusetts Amherst

B.A., Communications, Art History