Chloe Laplante
Search Engine Optimization Manager @The Home Depot
Signup · Get unlimited contacts
WORK HISTORY
Search Engine Optimization Manager @The Home Depot
Lead holistic SEO strategy across Merchandising, Marketing, and Category Experience—driving organic traffic, search rankings, and market share through content and technical optimization.• Spearheaded AEO through restructured content for machine readability with clear entity relationships, expert citations, and direct-answer formatting to capture LLM-driven search citations.• Built A/B testing and CRO frameworks across product pages, naming conventions, and landing pages to improve organic click-through and lead conversion.• Leveraged Google Shopping & Search Console to monitor rankings, identify content gaps, and optimize product data feeds; reported SEO KPIs via Google Analytics and BrightEdge.• Piloted AI-assisted writing tools with engineering and data science teams to scale content quality and naming consistency; built scalable workflows that improved speed and consistency across large product assortments.
EDUCATION
Emory University - Goizueta Business School
Master of Business Administration - MBA
Indiana University Bloomington
Bachelor's of Science in Business, Marketing
Indiana University - Kelley School of Business
Bachelors of Science in Business, Marketing
NEOMA Business School
Bachelor's degree, Marketing
SKILLS
ABOUT CHLOE LAPLANTE
As a Marketing and Merchandising professional, I have a passion for thinking creatively and working with people, ideas, and data. Through my experience working in Merchandising, Market Analytics/Research, Finance, and Retail I have been able to develop strong skills in customer service, consumer and product insights and identifying e-commerce opportunities.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.