Chloe Humphrys
Performance Manager @Shoptimised
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WORK HISTORY
Performance Manager @Shoptimised
As part of the performance team, I am responsible for launching and optimising Google Shopping campaigns, as well as working with clients to ensure success. I work on our bespoke platform for feed optimisation and improve product conversions.
EDUCATION
Newcastle University
Bachelor of Arts - BA
ABOUT CHLOE HUMPHRYS
I am a vital member of the Technical Performance team at Shoptimised, an award-winning Product Feed Management Software company that makes it easy to optimise your Product Feeds and increase your incremental sales. Day to day, I am responsible for launching, managing, and optimising Google Shopping campaigns to maximise ROAS and help our clients meet their business goals. I also use our bespoke platform for feed optimisation and campaign management. I also have 5 years of marketing experience in a variety of areas, including corporate brand building and strategy, B2B and B2C marketing, social media, content creation, graphic design, email marketing, website, SEO, blog writing, copywriting, eCommerce, and event organisation. I possess professional and academic qualifications in marketing, through achieving my degree in Linguistics, Level 3 Content Creation qualification with DRL Services, York St. John TikTok Marketing short course, and various other marketing qualifications and certificates. I dedicate my time to additional learning and ensuring I am up to date with the latest trends and platforms to ensure I excel in the ever-changing world of marketing.
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