Chloe Dam

About Chloe Dam

I’m a Sophomore at Fordham University’s Gabelli School of Business with a 3.75 GPA pursuing a B.S. in Marketing (Strategic Branding Concentration) and Fashion Studies Minor. I’m seeking summer 2026 internship opportunities that intersect my interests in fashion and marketing.At Fordham, as a Marketing Scholars Candidate, I’m one of 50 students in a program aimed at providing unique, high-profile opportunities to advance marketing careers. I also serve as the Head of Marketing for Fordham’s Vietnamese Student Association, where I lead content strategy and digital campaigns to grow student engagement and work as a Career Center Ambassador supporting 6K students through resume coaching, career advising, and employer engagement initiatives.My past internship allowed me to apply my classroom business skills in the real world. As a Strategic Planning Intern at BPRO Marketing Agency, I supported campaigns for global brands such as Marlboro, Tiger Beer, and Pernod Ricard. I worked across strategy and execution, developing experiential activations, analyzing market and consumer data, and translating insights into creative concepts. I also conducted weekly trend analyses summarizing client social media KPI metrics, and created campaign materials using Canva.I have a deep interest in the fashion and beauty industry, futher developed through the Inside LVMH certificate. I also recently competed in the L’Oreal Brandstorm Case Competition where I worked on a team to develop a pitch for a new refillable, engravable “fragrance jewelry” keychain concept for L’Oréal Luxe Division’s Miu Miu brand that transformed scent into a portable, NFC-enabled identity accessory for Gen Z consumers.Within Fordham’s academics, two hallmark programs allowed me to work in team settings, where I generated deep analysis to support the final presentation. As part of Gabelli’s Consulting Cup, I worked with a team to conduct in-depth financial, operational, and marketing analysis to address a business challenge for Skechers. We developed “Design Your Step,” an integrated solution combining AR shoe customization, a Roblox activation, and a trade-in program targeting GenAlpha, which we presented using a data-driven, 30-page pitch deck. In the Ground Floor Challenge’ my team created a comprehensive business plan for “Rams’ Luxe Living,” a secure digital platform that facilitates the exchange of legal and financial information between student renters and landlords. Feel free to reach out at t•••@fordham.edu. Let’s connect!

Experience

1. Head of Marketing

   Fordham Vsa

   Jan 2026 — Present

   Lead end-to-end marketing for student programming, creating and managing short-form Instagram and TikTok content, analyzing engagement metrics and content calendars to grow audience reach, boost turnout, and ensure brand messaging

Education

• Fordham Gabelli School of Business

  Bachelor of Science - BS, Marketing

• High School for the Gifted Student in Social Sciences and Humanities

  High School Diploma