Chloe Cockrell

About Chloe Cockrell

I\'m the Director of Operations of Palaterra, an AI-powered retail intelligence platform helping CPG and adult beverage brands turn in-store trial into strategic growth.Palaterra captures real-time consumer feedback during in-store tastings—on taste, packaging, and price—and uses AI to instantly analyze sentiment, measure conversion, and visualize insights in clean, executive-ready report. We’ve replaced outdated event recap reports with dynamic intelligence that helps brands win at retail.With nearly 1 million in-store activations across our beta network, Palaterra is now scaling nationally through a SaaS model—empowering suppliers and marketers with the tools they need to track performance, optimize launches, and unify brand messaging at scale.Our newest service, TEAM, uses our proprietary technology to centralize and standardize field training, communication, and reporting ensuring consistent consumer experiences across multiple agencies, regions, and markets.While I remain Director of Operations of First Crush Tastings, my primary focus is on growing Palaterra into the leading platform for in-store feedback, field execution intelligence, and product performance data in the adult beverage space and beyond.We’re building something big—and I’m actively connecting with leaders in Sales, Marketing, and Client Success who are excited to help shape the future of this category.Let’s talk if you\'re launching a product, scaling a brand, or want to get smarter about the in-store experience.

Experience

1. Director of Operations

   First Crush Tastings, Inc

   Jan 2023 — Present · US

   First Crush Tastings is a Texas state wide in-store sampling and event execution company, specializing in the adult beverage space. Over the last decade, we’ve executed hundreds of thousands of activations for some of the most recognized brands in beer, wine, spirits, and RTDs.While I remain Director of Operations, my primary focus is now scaling Palaterra—a tech-forward evolution of the insights and experience built through First Crush.

Education

• Concordia University Texas

  Theological and Ministerial Studies

  2019 — 2020