Chloe Chou
Growth at Upstart | Ex: FanDuel, Dow Jones, ESPN
- Role
- Head of Growth, New Products at Upstart
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Chloe Chou
At Upstart, our team’s commitment to growth and innovation has led to successful user acquisition strategies, capitalizing on a blend of digital, partnerships and lifecycle marketing. My expertise in media investment and full funnel user growth has been instrumental in launching and scaling Upstart\'s new products.Strategy is at our core; collaborating with product and engineering teams to lead PLG strategies. The launch strategy for new products is my latest challenge, where we leverage data-driven insights to ensure our growth strategies are both profitable and scalable.
Experience
Head of Growth, New Products
Dec 2024 — Present
Manages a cross-functional team focused on go to market strategy, driving full funnel growth from user acquisition to retention focusing on revenue growth and profitability - Owns commercial P&L for Auto Refi, setting revenue and profitability goals, forecasting performance, and owning marketing budget to maximize ROI- Develops and executes omnichannel campaigns across paid, partnerships, lifecycle, and owned channels, targeting key customer segments - Leads product marketing efforts inclusive of claims, product messaging and positioning utilizing consumer insights to shape go to market decisions- Influences executive decisions by prioritizing high-leverage growth initiatives, and designing scalable experiments to validate revenue-generating opportunities.
Education
Bucknell University
Bachelor of Arts, Psychology and Political Science Minor
Bucknell University
Bachelor's degree
The Agnes Irwin School
High School Diploma
Skills
- Market Research
- Editing
- Community Outreach
- Event Planning
- Advertising
- Research
- Fundraising
- Data Analysis
- Dependable Team Player
- Hootsuite
- Microsoft Word
- Digital Photography
- Time Management
- Google Docs
- Teamwork
- Social Media
- Sports Marketing
- Microsoft Office
- Sales
- Marketing
- Public Speaking
- Leadership
- Event Management
- Customer Service
- Management
- Communication
- Photoshop
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Social Networking
- Sports
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