Chloe Babington
Senior Business Analyst @Aramex
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WORK HISTORY
Senior Business Analyst @Aramex
Sydney, AU
In my role at Aramex, I focus on turning customer insights into actionable product improvements. Working within cross-functional teams across Product, Marketing, and Technology, I help define the “what” and “why” behind new features and process enhancements. My work involves analysing feedback, mapping customer journeys, and shaping initiatives that simplify user experiences and elevate service quality across digital and operational touchpoints.Led the delivery of the new “Receiving Mode” feature on AramexConnect, collaborating with designers and developers from concept through to rollout. The feature improved the user journey by making it easier for customers to transition from receiving parcels to sending them.Directed a major refresh of the parcel tracking experience, gathering customer insights to identify friction points and working with developers to streamline the interface and communication flow, reducing support dependency.Managed the rebrand and rebuild of the internal intranet and manuals platform, focusing on usability and adoption through clearer content structure and navigation, which helped improve employee engagement and training consistency.
EDUCATION
Mt St Michael's College
OP5
Leadership Management Australia
Certificate IV in Leadership and Management BSB40520, Organizational Leadership
QUT (Queensland University of Technology)
Bachelor of Information Technology, Information Systems and Marketing
ABOUT CHLOE BABINGTON
I’m a product-focused Business Analyst who loves turning problems into practical, user-centred solutions. I thrive on collaboration, uncovering pain points, and shaping products that make everyday workflows simpler and more intuitive.Across roles in logistics, retail, hospitality and digital agencies, I’ve supported end-to-end delivery of web platforms, CMS products, customer-facing features and large-scale digital rollouts. My work has included owning product roadmaps, improving tracking and self-service experiences, launching new platform features, and supporting enterprise clients across complex ecosystems.I bring a mix of product thinking, curiosity, and continuous improvement to every project. I enjoy diving into ambiguous requirements, aligning stakeholders, and helping teams deliver thoughtful, scalable solutions that genuinely improve the user experience.
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