Chloe Anthonioz
French Marketing Leader @Happyblouse
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WORK HISTORY
French Marketing Leader @Happyblouse
Company specialized in the sale of medical uniforms for healthcare professionals, whether in private practices or clinics./ Entreprise spécialisée dans la vente d’uniformes médicaux à destination des professionnels de santé, en cabinet ou en clinique.Develop the brand in the French, Belgian, and Swiss markets, with the management of 5 people.MARKETING/COMMUNICATION* Implementation of print and digital marketing actions* Content creation/SEO/SEM* Social media and Ads strategy* Planning and execution of marketing campaigns* Lead generation* Photoshoot management (internal/external)SALES* Development of sales strategy* Sales monitoring and analysis* Cold prospecting strategy* CRM optimisation* Partnership managementPROJECT MANAGEMENT* Management of internal and external stakeholders* Organisation of trade shows /physical eventMANAGEMENT* Management of a team of 4/5 people* Organisation of weekly and monthly meetings* RecruitmentCUSTOMER SUPPORT * Answer by email, phone and social network* Adjust the strategy * Recruitment of a new team member after one year to expand the team de la marque sur le marché français, belge et suisse avec la gestion d\'une équipe de 4 personnes.MARKETING/ COMMUNICATIONActions marketing print et digitalCreation de contenu / SEO/ SEM Stratégie Réseaux sociaux et Ads Mise en place et déploiement de campagne marketing Generation de leadGestion shooting photo (interne/ externe)COMMERCIALDéveloppement de la stratégie commerciale Stratégie de cold prospectionOptimisation du CRM Gestion des partenariatsGESTION DE PROJETGestion relation interne et externeOrganisation de salons professionnels/ évènements physiquesMANAGEMENT Gestion d\'une équipe de 4 internesReunion hebdomadaire/ mensuelRecrutementSUPPORT CLIENT/ SAVRéponse par e-mail, téléphone et réseaux sociauxAjustement de la stratégieRecrutement d\'une personne mi-temps après 1 an
EDUCATION
Lycée des bressis, Seynod
BTS MUC
IUT Annecy
Licence Professionnelle E-Commerce Et Marketing Numerique
Digital Campus
Mastere en strategies digitales
Lycée jeanne d'arc, Thonon-Les-Bains
Baccalauréat ST2S
ABOUT CHLOE ANTHONIOZ
Marketing Leader
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