Vinson

About Vinson

Director, Supply Marketing, E-commerce and National Digital Platforms at Boy Scouts of AmericaCreative, influential, and consumer-focused marketing and e-commerce executive with 15+ years of success, propelling rapid growth across large-scale global organizations through best-in-class DTC and B2B experiences. Recognized thought leader and transformation director dedicated to building and guiding cross-functional teams in conceptualizing and executing omnichannel marketing strategies, elevating traffic, followers, conversions, revenue, and ROI within highly competitive industries. Robust history of employing an advanced technical mindset and expertise in Analytics, Growth Marketing, and a wide range of social media platforms, software, and systems to drive transformation, innovation, and results.

Experience

1. Director, Supply Marketing, E-commerce & National Digital Platforms

   Scouting America

   Jul 2019 — Present · Charlotte, NC, US

   Builds, guides, and manages a geographically dispersed team in the development and execution of the organization’s national digital platforms and omnichannel marketing strategy across National Scout Shop locations, DTC and B2B sites. Spearheads and drives growth across e-commerce, UX/UI, SEO, email, paid advertising campaigns, and cross-channel initiative performance. Directs the Marketing and Creative teams on the development of strategic campaign direction and creative assets to achieve acquisition goals and enhance ROI.Skills: Marketing Strategy · DTC & B2B E-commerce · Go-to-market Strategy · Digital Strategy · Brand Strategy · Growth Marketing · Digital Marketing · SEO · Content Marketing · Social Media· Customer Acquistion · Customer Retention · eMerchandising · UX/UI · Design Thinking · Product Management · Conversion Rate Optimization · Analytics

Education

• Mercy University

  MS, Internet Business Systems: Web Strategy & Design

• San Diego State University

  BA, International Economics, Japanese

Skills

• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Marketing
• Google Analytics
• Web Marketing
• Advertising
• Ppc
• Customer Acquisition
• E-Commerce
• Online Advertising
• Market Research
• SEO
• Digital Marketing
• Brand Management
• Direct Marketing
• Omniture
• Analytics
• Search Engine Optimization (SEO)
• Online Marketing
• Social Media
• Interactive Marketing
• Marketing Management
• Web Design
• Affiliate Marketing
• Email Marketing
• Google Adwords
• Sem
• Digital Strategy
• Marketing Communications