Vika Chirkova
CRM Marketing | Retention Marketing | Product Marketing
- Role
- Head of Content & Crm Marketing at Data-Driven Lab
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Vika Chirkova
CRM and lifecycle marketing is what I do end-to-end, from segmentation and workflow setup…
Experience
Head of Content & Crm Marketing
May 2023 — Present
Key Responsibilities- CRM Marketing Development: automated communications, marketing strategies, and bonus programs- Enhancing user experience through hypothesis-driven experiments to boost payments and reduce churn- Creating educational content products for increased customer engagement and sales- Leading a team of marketers, copywriters, and financial analysts- Analyzing metrics to achieve key departmental goals.
Education
Ижевский Государственный Технический Университет (ИжГТУ)
Бакалавр
2012 — 2016
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