Chitresh Baheti
Experion Developers I IIFT I RMLNLU
- Role
- Manager - Marketing and Strategy at Experion Developers
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Chitresh Baheti
Chitresh Baheti is a distinguished strategy professional. He oversees…
Experience
Manager - Marketing and Strategy
May 2023 — Present · Gurugram, IN
Played a pivotal role in product shaping by actively engaging in market research and competition benchmarking, launching thematic campaigns through consumer interactions resulting in an increase in the top-line, improvement in pricing models and better brand scores- Enabled acquisition of 4 prime land parcels by pioneering price band analysis and assisting in development of models to calculate ROI- Successfully led cross-functional teams to plan, execute, and analyse multifaceted marketing campaigns, incorporating digital, traditional and social media channels, resulting in an increase in lead generation,improvement in conversion rate and boost in organic website traffic- Developed a data-driven approach, leveraging market research and analytics tools to identify target demographics, refine campaign strategies and optimize ad-spends leading to reduction in CPL & better CTR- Successfully led pre-sale team of 4 members, developed training programs, improved pitch and lead response time by drafting an SOP leading to improved SV/Lead and sales/SV ratio- Oversaw PR activities which led to an improvement in positive media coverage and brand exposure
Education
Indian Institute of Foreign Trade
Master of Business Administration - MBA
2021 — 2023
The Institute of Company Secretaries of India
Executive
2016 — 2018
Dr. Ram Manohar Lohiya National Law University, Lucknow
Bachelor of Laws, Banking, Corporate, Finance, and Securities Law
2015 — 2020
Indian Institute of Management, Calcutta
Building Future Leaders, Management Development Program
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