Chitravanu Mukherjee
MarTech & Digital Transformation Leader | 16+ yrs BFSI Experience | Adobe Experience Cloud | Ex-Entrepreneur
- Role
- Chief Manager - Data Science and Analytics - Martech at ICICI Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Chitravanu Mukherjee
MarTech leader with 17+ years of experience driving customer experience transformation in…
Experience
Chief Manager - Data Science and Analytics - Martech
Oct 2022 — Present · Mumbai, IN
Driving strategic MarTech transformation at scale by aligning Adobe stack capabilities with business goals, customer engagement, and personalization outcomes.Focused on expanding adoption, enabling cross-functional use, and embedding MarTech across digital journeys to deliver measurable impact.• Leading strategic initiatives to scale the bank’s Adobe MarTech ecosystem with a focus on driving business value through increased adoption and cross-functional enablement• Steering the expansion of use cases across product lines and customer segments by aligning MarTech capabilities with business priorities and digital engagement goals• Championing the democratization of MarTech tools and data, enabling wider usage across business, product, and analytics teams to support personalized customer interactions• Collaborating with enterprise platforms to embed MarTech into broader customer journeys, ensuring consistent and contextual engagement across channels• Supporting the strategic rollout of CDP-driven segmentation and real-time personalization use cases, helping business units target and engage customers more effectively• Driving platform optimization and readiness to ensure the MarTech stack is scalable, compliant, and responsive to evolving marketing and regulatory needs• Partnering with leadership, marketing, data, and technology teams to shape a cohesive roadmap that delivers measurable outcomes through MarTech transformation
Education
Jalpaiguri Government Engineering College
Bachelor of Technology - BTech, Electrical Engineering
2003 — 2007
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