Chitranjan Sood
Head of Research & Insights
- Role
- Head of Research & Insights at Oliver
- Location
- Shimla, IN
- LinkedIn followers
- 500 followers
About Chitranjan Sood
A market intelligence consultant / storyteller into corporate and new business strategy. Specialize in distilling insights at the intersection of business, digital and marketing to provide pragmatic ideas for growth of businesses and making existing processes more efficient. Advanced level of understanding of the world leading market intelligence tools (Mintel, eMarketer, Forrester, Gartner, Euromonitor, WARC, GWI, Capital IQ, RivalIQ etc) and how best they need to be leveraged in a given business context Successful track record of nearly 2 decades as a strategist tasked with uncovering pragmatic insights for business growth, go to market strategy and thought leadership; exposure of working closely with leaders across management consulting, investment banking, business development and C-suite in MNC research and consulting firms as well as media, creative and digital agenciesAlso worked with marquee clients like Unilever, World Remit, Capital Group and Babson Capital to name a fewPassionate about researching, strategizing and building new growth propositions and businessesReach out to me: c••••••@gmail.com#go to market strategy #growth strategy #strategic planning #strategic research #consultative research
Experience
Head of Research & Insights
Aug 2020 — Present
Running and scaling the Research & Insights function (having built it from scratch) at Oliver, a pioneering and highly awarded marketing transformation consultancy. Work closely with the leaders across sales organization, accounts, marketing, strategy and C suite to make Oliver better and efficient in transforming clients\' businesses. Also work with the clients to help them make better sense of business, consumer and industry trends to make efficient decisionsInvolved in strategizing, guiding teams on how best to make sense of market data and making it actionable in a contextually relevant manner, transforming researchers into strategists through applied criticial thinking; essentially research based storytellingThe functional areas where storytelling proves useful:* New business opportunities * Go to market * Corporate strategy* Commercial due diligence* Thought leadership* New market entry* Industry analysis* Account planning and strategy* RFP response
Education
Himachal Pradesh University , Shimla
MBA Finance (Erstwhile MFC)
Himachal Pradesh University , Shimla
Bachelor of Commerce - BCom
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