Chitra Iyer
Analytics & Visualization Professional, Volunteer and Mentor
- Role
- Principal Consultant & Co Founder at Kairoz Partners
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Chitra Iyer
Multi-channel marketing analytics professional with a proven track record of delivering…
Experience
Principal Consultant & Co Founder
Jun 2013 — Present · Austin, TX, US
Providing analytics consulting to measure business goals and improve marketing effectiveness and efficiency* Customer Journey and Omnichannel analytics * Analytics plans for launch brands * KPI identification and reporting, Dashboards* Story-telling and Data Visualization* Testing and Measurement, Marketing ROI optimization, CRO* Digital User Experience and Website Optimization* Audit and evaluation of web analytics implementations and processes
Education
University of Madras
BS, Accounting
1990 — 1993
Indian Institute of Management Bangalore
MBA, Marketing & Finance
1993 — 1995
Skills
- Web Analytics
- Integrated Marketing
- Direct Marketing
- Segmentation
- Online Advertising
- Multi-Channel Marketing
- Customer Relationship Management (Crm)
- Crm
- Email Marketing
- Digital Analytics
- Business Intelligence
- Project Management
- Hcp Analytics
- Digital Marketing
- Cross-Functional Team Leadership
- Analytics
- Marketing Strategy
- E-Commerce
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