Shun Fung
- Role
- Director, Data Scientist (Individual Contributor) at Youbeauty.Com
- Location
- Fort Lee, NJ, US
- LinkedIn followers
- 500 followers
Experience
Director, Data Scientist (Individual Contributor)
Jul 2013 — Present · New York, NY, US
YouBeauty.com is a digital media and big data start-up company focused on empowering women to better beauty and health- Create/manage data pipeline (SAS and SQL) from onsite quiz/survey results, user profiles, social media data, and third party data sources from DMP partner to support programmatic onsite and offsite (real time bidding) advertising campaigns. Optimize campaign performance by exploring different DMP/DSP partners, and by testing different population segments (both seed segments and look-a-like segments) and from different data sources. Enable business decisions about the campaigns by efficient and accurate data analytics and reporting- Create and manage routine Excel reports, Tableau data visualizations, using various data sources and web analytics tools (quiz/survey data, user profiles, Google Analytics, Comscore, Gigya, Facebook) with quantitative transformation and text-mining (e.g, cleaning up and classifying 19 million rows of Facebook “Likes” in a multi-layer structure) to all levels in the company, delivering insights about audience growth strategy, paid and unpaid traffic sources and their channels, traffic synergy between quizzes and articles, and social media strategies and operations- Contribute expertise to the planning of upcoming key initiatives such as personalized content to enhance visitors\' engagement metrics, creation of a \"population segments library\" to enable real time visitor targeting for onsite advertising campaigns.
Education
University of Southern California
MA/BA, Economics
1998 — 2000
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