Chiranjeev Chandrasekaran
Product Marketing | Brand Management | Digital Marketing
- Role
- Brand Manager at Polycab India Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Chiranjeev Chandrasekaran
First things first, I would like to thank you for stopping by! A quick brief about who…
Experience
Brand Manager
Nov 2023 — Present · Mumbai, IN
Leading Marketing, Branding & Communications for the B2B business.| Planning detailed annual marketing budgets and activities.| Digital/Social Media Marketing: Developing creative and media strategy with theobjectives of brand salience & lead generation. Developed WhatsApp Chatbot journeyusing Figma for Sales & Channel Partner enablement. Email marketing for constantcustomer engagement. Developing innovative digital content such as factory tour videos,product application sector videos, testimonial videos & manufacturing videos.| ATL: Strategically shortlisting industry magazines for print ads & devising creativesaccordingly with the objective of brand salience & consideration. Ideating & standardisingbrand creatives & communication for channel partners’ in-shop branding & OOH.| Exhibitions: Strategically shortlisting exhibitions based on the business objectives. End-to-End execution; exhibition registration, sponsorship deals, stall setup & ROI tracking.| Website Management: Working closely with the webmaster for designing the wireframe & developing content to revamp the website for the B2B business. Additionally, developingnew landing pages for specific digital campaigns.| Channel Marketing: Channel partners/influencers enablement with the latest & updatedmarketing materials such as digital product catalogs, sector catalogs, product/sector videos,mailers & WhatsApp messages, for them to be updated & have an edge over competitorswhile interacting with end customers. Developing and establishing an exclusive meetsproperty for channel partners & influencers pan India for brand consideration and betterROI tracking.| The Ampions: Building a community of young electrical engineers, pan India, by engagingwith them through exclusive knowledge sharing sessions in their colleges.Sales Enablers: Developing innovative sales tools such as pocket-friendly wire cards, cabledisplay boards & portable demo samples.
Education
Atharva Educational Trusts College of Engineering Plot No.8/12 Sarve No 263 Malad Marve Road Charkope Naka Malad (West) Mumbai-400 095
Bachelor of Engineering (B.E.)
2010 — 2014
N. L. Dalmia Institute of Management Studies and Research
Master of Business Administration - MBA
2018 — 2020
Dr. S. Radhakrishnan Vidyalaya
SSC
1996 — 2008
Yashodham High School & Junior College
HSC
2008 — 2010
Skills
- Multiprotocol Label Switching (Mpls)
- Sports
- Management
- Teamwork
- Team Management
- Public Speaking
- Leadership
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Team Leadership
- Ccna
- Ccnp Switching
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